Terms of Service

Effective: April 15, 2026

These Terms of Service constitute a legally binding agreement between you and RUHAH Inc. (together with its affiliates, "RUHAH", "we," "our" or "us") governing your use of our products, services, website, and mobile application (the "Site" and "App" respectively, and collectively with the foregoing, the "Services").

YOU ACKNOWLEDGE AND AGREE THAT, BY CLICKING ON THE "I AGREE" OR SIMILAR BUTTON, REGISTERING FOR AN ACCOUNT, VISITING THE SITE, DOWNLOADING THE APP, OR ACCESSING OR USING THE SERVICES, INCLUDING THE AI FUNCTIONS (AS DEFINED BELOW) THAT ARE PART OF THE SERVICES, YOU ARE INDICATING THAT YOU HAVE READ, UNDERSTAND AND AGREE TO BE BOUND BY THESE TERMS OF SERVICE, WHETHER OR NOT YOU HAVE REGISTERED WITH THE SITE. IF YOU DO NOT AGREE TO THESE TERMS OF SERVICE, THEN YOU HAVE NO RIGHT TO ACCESS OR USE THE SERVICES.

These Terms of Service are effective as of the date you first click "I agree" (or similar button or checkbox) or use or access the Services, whichever is earlier. If you accept or agree to these Terms of Service on behalf of your employer or another legal entity, you represent and warrant that (i) you have full legal authority to bind your employer or such entity to these Terms of Service; (ii) you have read and understand these Terms of Service; and (iii) you agree to these Terms of Service on behalf of the party that you represent. In such event, "you" and "your" will refer and apply to your employer or such other legal entity.

Any personal data you submit to us or which we collect about you is governed by our Privacy Policy. You acknowledge that by using the Services, you have reviewed the Privacy Policy. The Privacy Policy is incorporated by reference into these Terms of Service and together form and are hereinafter referred to as this "Agreement."

PLEASE NOTE: THIS AGREEMENT GOVERNS HOW DISPUTES BETWEEN YOU AND RUHAH CAN BE RESOLVED. IT CONTAINS A BINDING AND FINAL ARBITRATION PROVISION AND CLASS ACTION WAIVER (SECTION 14). PLEASE READ CAREFULLY AS IT AFFECTS YOUR LEGAL RIGHTS.

1. Our Services

RUHAH powers a digital wardrobe and styling platform that enables users to digitize their clothing, receive AI-powered styling recommendations, curate outfits, shop from independent brands, and connect with a community of stylists and fashion enthusiasts. The Services include AI Functions (as defined below), digital closet management, outfit creation tools, and a marketplace for purchasing products from independent Brand Partners.

2. Account, Authentication, and Security

You must register with RUHAH and create an account to use most features of the Services (an "Account"). As part of that process, you will be requested to provide certain information, including without limitation your name, email address, and other profile information. By using the Services, you agree to provide true, accurate, current and complete information and to maintain and promptly update your Account information.

You are the sole authorized user of your Account. You are responsible for maintaining the confidentiality of your log-in credentials and Account information. You are solely and fully responsible for all activities that occur under your Account, even if not authorized by you. Should you suspect any unauthorized use of your Account, you agree to contact RUHAH immediately at contact@ruhah.com.

Your Account is not transferable to any other person. You must immediately notify us of any unauthorized use of your credentials or any other breach of security.

3. Push Notifications and Mobile App

By downloading and using the RUHAH mobile App, you may receive push notifications about new followers, comments on your posts, outfit recommendations, private commission requests, and other account-related updates. You may enable or disable push notifications at any time through your device settings or within the App's notification preferences.

4. AI Functions and User Content

"AI Functions" means features and capabilities offered as part of the Services that utilize artificial intelligence, machine learning or similar technologies, including without limitation our AI Image Features for digitizing clothing items and our AI styling recommendations.

"User Content" means any content, information, and materials that may be textual, audio, or visual that you provide, submit, upload, publish, or make otherwise available to the Services, including photographs of clothing items, profile pictures, posts, comments, and digital closet items.

AI Image Features

When you use our AI Image Features to digitize clothing items:

Photographs you take or upload are transmitted directly to our third-party AI service providers for processing and are not stored by RUHAH.
The resulting enhanced product image and associated metadata are saved to your digital closet.
You may delete these items at any time through your Account settings.

User Content License

By making available any User Content through the Services, you hereby grant to RUHAH a worldwide, non-exclusive, transferable, royalty-free license, with the right to sublicense, to use, access, view, copy, adapt, modify, distribute, publicly display, and otherwise exploit such User Content on, through or by means of the Services. This license continues even if you stop using the Services, solely for the purpose of displaying content you have shared publicly (such as posts and comments).

You are solely responsible for your User Content. You represent and warrant that your User Content (i) will not be false, inaccurate, or misleading; (ii) will not infringe on any third party's intellectual property or privacy rights; (iii) will not violate any law; (iv) will not be defamatory, obscene, or harassing; and (v) will not contain viruses or malicious code.

We do not claim any ownership rights in your User Content, and nothing in this Agreement will be deemed to restrict any rights that you may have to use and exploit your own User Content.

5. Marketplace Purchases

RUHAH operates a marketplace where independent brands ("Brand Partners") sell their products. When you make a purchase through the Services:

Contract Formation: Your order constitutes an offer to purchase. The contract is formed when we send you a dispatch confirmation email.
Payment Processing: All payments are processed securely through Stripe. RUHAH does not collect or store your full payment details.
Order Fulfillment: Products are shipped directly by the Brand Partner. Your shipping information is shared with the Brand Partner solely for order fulfillment.
Returns and Refunds: Returns and refunds are handled directly by the Brand Partner according to their individual policies. Please refer to the specific Brand Partner's return policy on their store page.
Pricing and Availability: All prices are displayed in your selected currency. Brand Partners may change prices or discontinue products at any time. In the event of a pricing error, we reserve the right to cancel orders.

6. Prohibited Uses

You are prohibited from using the Services:

For any unlawful purpose;
To upload, share, or store sexually explicit, pornographic, or otherwise inappropriate content;
To harass, abuse, insult, harm, defame, stalk, threaten, or discriminate against others;
To submit false or misleading information;
To upload or transmit viruses or malicious code;
To interfere with or circumvent the security features of the Services;
To attempt to access unauthorized accounts or collect personal information of others;
To use automated systems (robots, spiders, scrapers) to access the Services;
To impersonate another person or misrepresent your affiliation;
To reverse engineer or decompile any software used to provide the Services;
To use the Services for commercial solicitation outside of authorized marketplace activities.

We reserve the right to terminate your use of the Services for violating any prohibited uses.

7. Age Requirements

You must be at least 18 years old to access and use the Services and to make purchases through the marketplace. If you are under the age of 18, you are not permitted to register for an Account or provide your personal information to Ruhah. By using the Services, you represent and warrant that you are at least 18 years of age and are fully able and competent to enter into this Agreement.

8. Intellectual Property Rights

All text, graphics, editorial content, data, designs, photographs, software, trademarks, logos, and other content provided through the Services (excluding User Content) is owned by Ruhah or its licensors and is protected by copyright, trademark, and other intellectual property laws. You may not copy, download, use, redesign, or retransmit anything from the Services without Ruhah's express prior written consent.

The service marks and trademarks of RUHAH, including the RUHAH name and logo, are owned by RUHAH. Any other trademarks appearing via the Services are the property of their respective owners.

9. Third-Party Links

The Services may contain links to third-party websites, including those of our Brand Partners. Such links do not constitute endorsement by RUHAH. We do not control these third-party websites and are not responsible for their content, availability, or privacy practices. You access third-party websites at your own risk.

10. Termination

You may cancel and delete your Account at any time through your Account settings. After cancellation, you will no longer have access to your Account or your content through the Services.

We reserve the right to suspend or terminate your access to the Services at any time, with or without cause, and with or without notice. Following termination, the provisions of this Agreement that by their nature should survive shall continue to apply.

11. Disclaimer of Warranties

THE SERVICES ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. RUHAH MAKES NO WARRANTIES OR REPRESENTATIONS ABOUT THE RELIABILITY, TIMELINESS, SECURITY, ACCURACY OR COMPLETENESS OF THE SERVICES OR ANY CONTENT PROVIDED THROUGH THE SERVICES.

RUHAH DOES NOT WARRANT THE RESULTS OBTAINABLE FROM USING AI FUNCTIONS OR THE ACCURACY OR SUITABILITY OF ANY INFORMATION OBTAINED THROUGH AI FUNCTIONS. YOU UNDERSTAND AND AGREE THAT ANY SUCH INFORMATION IS AT YOUR SOLE RISK.

12. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, RUHAH AND ITS AFFILIATES, OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR EXEMPLARY DAMAGES, INCLUDING BUT NOT LIMITED TO LOST PROFITS, LOSS OF DATA, OR LOSS OF GOODWILL, ARISING IN CONNECTION WITH YOUR USE OF OR INABILITY TO USE THE SERVICES.

IN NO EVENT SHALL RUHAH'S AGGREGATE LIABILITY EXCEED THE GREATER OF (I) THE TOTAL FEES PAID BY YOU TO RUHAH DURING THE SIX MONTHS PRIOR TO THE CLAIM OR (II) ONE HUNDRED EUROS (€100).

NOTHING IN THIS AGREEMENT EXCLUDES OR LIMITS RUHAH'S LIABILITY FOR DEATH OR PERSONAL INJURY CAUSED BY NEGLIGENCE, FOR FRAUD OR FRAUDULENT MISREPRESENTATION, OR FOR ANY OTHER LIABILITY THAT CANNOT BE EXCLUDED OR LIMITED BY APPLICABLE LAW.

13. Indemnification

You agree to indemnify, defend, and hold harmless RUHAH and its officers, directors, employees, and agents from and against any and all claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or in connection with (i) your use of the Services; (ii) your User Content; (iii) your violation of this Agreement; or (iv) your violation of any third-party rights or applicable laws.

14. Dispute Resolution

You agree that in the event of any dispute or claim arising out of or relating to your use of the Services, you will first contact us at contact@ruhah.com and we will attempt in good faith to resolve the matter informally.

If the matter remains unresolved for 30 days, any dispute shall be resolved by binding arbitration administered by a recognized arbitration body in the United Kingdom, conducted on an individual basis and not in a class, consolidated, or representative action. You and RUHAH both agree to waive the right to a trial by jury and the right to participate in a class action.

Notwithstanding the foregoing, either party may seek injunctive or other equitable relief in a court of competent jurisdiction to prevent the actual or threatened infringement of intellectual property rights.

15. Governing Law

This Agreement and your use of the Services shall be governed by and construed in accordance with the laws of England and Wales, without regard to conflict of law principles. The courts of England and Wales shall have exclusive jurisdiction over any disputes arising out of or in connection with this Agreement, subject to the arbitration provision above.

If you are a consumer resident in the European Union or United Kingdom, you may also benefit from any mandatory provisions of the law of your country of residence. Nothing in this Agreement affects your rights as a consumer to rely on such mandatory provisions.

16. Changes to This Agreement

RUHAH reserves the right to modify this Agreement at any time. We will notify you of material changes by email or through the Services. Your continued use of the Services following any changes constitutes your acceptance of the modified Agreement. If you do not agree to the changes, you must stop using the Services.

17. General Provisions

This Agreement constitutes the entire agreement between you and RUHAH regarding the Services. If any provision of this Agreement is found to be unenforceable, the remaining provisions shall remain in full force and effect. Our failure to enforce any right or provision shall not constitute a waiver of such right or provision. You may not assign or transfer this Agreement without our prior written consent. We may assign or transfer this Agreement without restriction.

18. Contact Us

If you have any questions about these Terms of Service or the Services, please contact us at:

Email:contact@ruhah.com

Postal Address:
RUHAH Inc.
[Your Registered Business Address]
[City, Country, Postcode]